Biggest mistakes in international launches Must-Know Updates from Tech’s Growth Leadersĭropbox’s Timeline of International Expansion

Currency and payments challenges with international expansionġ1. How to run growth experiments in a completely different “lab”ġ0. Or international could be really different. International might not be as different as you thinkĨ. What happens when you actually open an officeħ. How to decide on your first international outpost: Don’t just copy Googleĥ. When is the right time to do international growth?Ĥ. A universal framework for international growth?ģ. We recently spoke to ChenLi Wang, who oversaw international expansion as head of the company’s product and business operations teams, about frameworks for international growth, which countries and what timing, deciding on your first international outpost, some unexpected benefits of international, and its biggest risks. In the past year and a half, Dropbox finalized key distribution partnerships with Softbank, Vodafone, Telmex and other partners that help carry it into new geo-linguistic markets (as well as onto different platforms). The second driver behind Dropbox’s growth to hit the 500 million user milestone is something that’s less visible many of its core users.Īs of this year, 75% of Dropbox’s users are now outside of the U.S. The first, Dropbox’ freemium model based on word-of-mouth referrals, is something that most of us have experienced if we count ourselves among the company’s 500 million users. There have been two pillars to growth at Dropbox.

Special thanks to Chenli Wang for his participation in this post.

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